Diljit Dosanjh on Jimmy Fallon: How Punjabi Pop Culture is Driving Global Brand Value

Intro:When Diljit Dosanjh stepped onto The Tonight Show Starring Jimmy Fallon to teach Bhangra moves to one of America’s most-watched late-night hosts, it wasn’t just a viral moment—it was a milestone in cultural export. For businesses, marketers, and insurers operating in multicultural markets, this signals a shifting landscape where regional Indian content is no longer […]